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Unique, quirky and 100% gorgeous. Benefit Cosmetics was first established in 1977 in San Francisco by twins Jean and Jane Ford. Initially founded as a beauty boutique, the shop specialised in quick-fix products for beauty dilemas. Flash forward 30 years and our fun brand has now gained cult status thanks to our make-up must-haves such as benetint, the POREfessional and They're Real!