Soft Toys & Puppets

Browse our collection of soft toys and puppets. Cuddly and made from the softest, plush materials, TY and Jellycat have created the perfect playtime partner. Bring bedtime stories to life with the adorable finger and hand puppets from The Puppet Company.

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The soft toys that we offer at Jarrold are made out of the softest and finest materials, so that feel luxurious when cuddled and adored by your child. Our soft toys range is the perfect companion for your child throughout the day. At Jarrold, we also sell a variety of puppets that help to inspire the creativity of your child while providing hours of fun. An additional advantage that our soft toys and puppets range has, that in some circumstances it can aid the educational development of your child. We provide a wide range of soft toys and puppets in our Norwich store from a number of celebrated brands that include the Puppet Company, Jellycat, and Keel among others, which all share the same commitment to high quality and providing high play value. Discover our range of soft toys and puppets online or on the 3rd floor of our Norwich department store.

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Thank you so much for your continued support of Jarrold during these uncertain times

We have taken the decision with a heavy heart to close all our Jarrold stores until further notice from 4pm on Monday 23 March. This will include our online business.

We’ve been in business for 250 years, in good times and bad. But these aren't normal times and we find ourselves in the unique situation where closing our doors is the right thing to do.

If you have purchased something in the last few days and would like a refund, we're sorry that we can’t process refunds whilst we are closed but we are extending our returns policy to 28 days following our reopening.

If you placed an online order before we closed, unless you have been informed otherwise, your order has been dispatched and you should expect it from Friday 27th March onwards.

Our customer services team can be contacted via and we will do our best help you.

We want to keep in touch with you, so will continue to email and post on our social channels to share some things to lift your spirits. Please do follow us @JarroldNorwich on Twitter, Instagram or Facebook.

Warmest wishes,
Minnie and all the Jarrold team