Jarrold in the Community

We have always sought to operate under strong ethical principles and play our part in supporting the community and local charities.

From taking an active role in working with other local organisations, such as Norwich BID, and with partners such as the University of East Anglia, National Centre for Writing, The Eastern Daily Press, Norwich University of the Arts, Norwich Theatre and the Norfolk & Norwich Festival, Jarrold support a wide variety of local charities and initiatives.

We want to help make Norwich and Norfolk an even more vibrant community, raising the area’s profile and creating an attractive environment to live, whilst supporting those who are in need.

As part of its commitment to the community, the company supports Norfolk Community Foundation, which is now one of the largest distributors of funds for charitable purposes in Norfolk, by providing free office accommodation.

In 1965 John Jarrold, then chairman of the company, and his wife Grace established the John Jarrold Trust as a charity separate from the company but deriving its income from a shareholding in the company. The trust supports charitable causes mostly in Norwich and Norfolk. Since its foundation, the trust has distributed over £4m back into the community. The trust is not currently accepting new applications due to the impact of the Covid crisis on its funding but hopes to be able to re-open in a limited way before too long.

Within Jarrold, our team continue to support a wide range of charities and are currently raising funds for a variety of charities through events and activities.

Whilst fundraising activities have been limited during the Covid crisis, we continue to make donations based on contributions from the Privilege Club members programme and organising special events and fundraising activities for each charity.

The charities being supported by Jarrold this year include: 

St Martins addresses the needs of homeless people in Norwich and Norfolk. They offer emergency accommodation, residential care, support and development to enable everyone to achieve their full potential and a greater level of independence. They help homeless people and those at risk, by offering them a helping hand. St Martins nurture their self-esteem and trust in other people whilst empowering them to make positive choices. To some, St Martins is a lifelong solution. To others, a stepping stone to help people rebuild their lives.

Little Lifts believe that small gestures can make a big difference to women having chemotherapy treatment for breast cancer. Every year approximately 55,000 women are diagnosed with breast cancer in the UK, making it the most common cancer and they’re on a mission to support them.

They aim to provide practical and emotional support to women who face chemotherapy treatment for breast cancer, giving them a carefully created box at the start of or during their treatment. They do this by working directly with hospitals in Norfolk and Suffolk, where boxes are given out to patients during chemotherapy planning or review meetings with their Oncology or Breast Care Team. Little Lifts mission is to reach as many women as possible in East Anglia.

Priscilla Bacon Lodge in Norwich is the existing hospice delivering specialist end-of-life care for the people of Norfolk and Waveney. It was built over 40 years ago, following a county-wide fund-raising appeal led by Priscilla, Lady Bacon.
The population of Norfolk has grown by over 220,000 since then, creating a level of demand that can no longer be met by the building.
Despite the excellent work of Priscilla Bacon Lodge and other end-of-life services, the percent-age of the population able to receive specialist end-of-life care in Norfolk and Waveney is amongst the lowest of any English county, therefore they need to raise £12.5 million to build a new hospice to replace Priscilla Bacon Lodge.

Previous Jarrold Charity Support

Jarrold join in with GoGoDiscover 2021 in support of Break Charity

In the Summer of 2021, 21 Tyrannosaurus Rex appeared in Norwich City Centre for the GoGoDiscover trail. Delivered in partnership with east Anglian children's charity, Break and Wild in Art, the trail took place for nine weeks between 12 July to 11 September 2021. 

The brightly coloured dinosaurs could be found at sites across the city centre including Norwich Cathedral, The Forum and Chantry Place. Jarrold sponsored their own dinosaur which was located on the third floor of the London Street store. The Jarrold dinosaur was designed by artist, Sally Adams and was in the style of a dog including a giant bone and his own jungle habitat. Rex the dinosaur was visited by thousands taking part in the trail including many of his four legged friends. People who enjoyed the trail were invited to donate to Break, a local charity which seeks to transform futures and change the lives of vulnerable children and young people across the region.

Christmas Tree Festival at St Peter Mancroft Church 1-8 December 2021

After the lockdown of 2020, the Rotary Club of Norwich St Edmund invited Jarrold to take part in their annual Christmas Tree Festival between 1st December – 8th December 2021. The tree was decorated in Jarrold colours and was designed to be appear as if inside a Christmas Card.

The event supports the St Peter Mancroft Church with the Rotary Club distrivuting the funds raised between the church, local charities and other charitable organisations and projects supported by Rotary International. 


The Big Pink Beauty Weekend raising funds for littlelifts, a charity supporting people with breast cancer.

Over the weekend of 16 and 17 October 2021, Jarrold Department Store in Norwich hosted a ‘Big Pink Beauty Weekend’ in support of local breast cancer charity, littlelifts.

Across the two days, the Beauty Hall was decorated in pink, and offering lucky dips, luxury beauty hamper raffles, mini makeovers, and sample treats through a very popular Lucky Dip! Customers were invited join in with the celebrations and donate to the wonderful local cause. They also added their own ‘little lift’ message to decorative display trees on the shop floor, expressing personal thoughts of love and positivity.

 As one of Jarrold charities of the year, littlelifts aims to provide practical and emotional support to women who face chemotherapy or radiotherapy treatment for breast cancer, giving them a carefully curated littlelifts box to help ease symptoms during their treatment.

 The event raised an amazing £1431.59, which will be allocated to support their work at the Norwich and Norfolk University Hospital and the radiotherapy team - buying enough products to fill 62 littlelifts boxes. 

 A big thank you and well done to all colleagues involved with this charity event instore, and for raising both vital awareness and cash for this inspiring local charity

Big Clear out for Cancer

In February 2021, Jarrold teamed up with local cancer charity The Big C to launch the Big Clearance for Cancer.

For every fashion clearance bargain sold, we donated £1 to this fantastic cause. It was a tough year for them with all their shops closed, so at Jarrold, we found a way to help out.

Jarrold donated £2,000 to Big C’s Nearer to Home Appeal towards the local cancer charity’s new Norwich support centre due to open in early 2022.

The Jarrold Christmas Scone

Customers were invited to enjoy a festive scone at Jarrold, helping to support the homeless with 50p from each sale being donated to local charity St Martins.

The money raised helped to buy gifts for homeless people in Norwich at Christmas.

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