Lingerie & Bra Fitting at Jarrold

Find your perfect bra with our instore fitting service

The importance of a well-fitting bra

Just like a pair of shoes, bras are worn everyday so it’s important that they fit well and are comfortable.

This is not only to support your shape, but it’s also for your well-being and body confidence. Wearing an ill fitting bra can affect you in many ways including your clothes not fitting you properly, unnecessarily increasing the look of your bust size, poor posture, strain on your shoulders, back and neck and discomfort around your breasts.

It’s believed that up to 80% of women are wearing the wrong size and shape bra for their body. The benefits of a bra fitting will allow you to understand your body shape and discover which bra is best to support and flatter your figure, making you feel comfortable and carry yourself with confidence. Our in store fitting service is completely free and confidential, and our friendly ladies in our lingerie department are fantastic and take pride in what they do.


Your Bra Fitting 

You’ll be given the chance to choose styles you like from our range, with product knowledge from your fitter to suggest the best pieces to suit your needs.
Your fitter can spot any issues and see how your current bra fits, which will then allow her to advise what bras will be suitable for you to try, checking each bra and adjusting it to the best possible fit, leaving you feeling happy and looking fabulous.

Your fitting will take place in one of our comfortable and discreet lingerie changing rooms. Your fitter will ask you what bra or swimwear you are looking for. This is a good time for you to mention any concerns you may have i.e shoulder straps digging in, back straps riding up. 

Booking Your Appointment

Our lingerie department is situated in our Norwich store on the stunning ladies fashion floor. There’s no need to book an appointment, our ladies will welcome you at any time of the day. However, if booking an appointment works best for you, please call the main store on 01603 660661 and our customer service team will put you through to the lingerie department.

Back to top

Thank you so much for your continued support of Jarrold during these uncertain times

We have taken the decision with a heavy heart to close all our Jarrold stores until further notice from 4pm on Monday 23 March. This will include our online business.

We’ve been in business for 250 years, in good times and bad. But these aren't normal times and we find ourselves in the unique situation where closing our doors is the right thing to do.

If you have purchased something in the last few days and would like a refund, we're sorry that we can’t process refunds whilst we are closed but we are extending our returns policy to 28 days following our reopening.

If you placed an online order before we closed, unless you have been informed otherwise, your order has been dispatched and you should expect it from Friday 27th March onwards.

Our customer services team can be contacted via and we will do our best help you.

We want to keep in touch with you, so will continue to email and post on our social channels to share some things to lift your spirits. Please do follow us @JarroldNorwich on Twitter, Instagram or Facebook.

Warmest wishes,
Minnie and all the Jarrold team