Behind the Scenes: Be Bold, Be Beautiful Spring Summer 2023 Fashion Campaign
When the Jarrold team were looking through the buyers picks and trends for Spring Summer 2023, we were struck by the emphasis on the bright colours and beautiful prints on offer. The clothes seem to be riot of mood-boosting and uplifting shades, all brought together in a collection of beautiful curated clothing.
Using this as the inspiration, the team decided that the smiles brought to their faces should be shared to enthuse and excite people about their own wardrobes. Wanting to create some distance from the not-so-happy headlines and greyer weather of the winter months, they wanted people to be bold and beautiful for the coming 2023 seasons. Using the prints and colours from the clothing, backdrops were chosen to compliment and contrast with a view of making bold statements with your fashion.
The Jarrold Womenswear team with Florrie and Katy, the Jarrold Personal Stylists , dressed Nahlia and Sinead, the models booked through local agency Sandra Reynolds, in statement-making attire complimented with chunky, bright jewellery, jewel coloured shoes from Carl Scarpa and a selection of colourful fashion accessories.
Lauren Muir, freelance Make Up Artist and Manager at MAC in the Jarrold Beauty Hall, created looks with fresh blusher, popping pink and orange shades of lipstick and playful eyeshadow in lilac and copper.
You’ll be seeing the fruits of our labour on the Jarrold website and social over the coming weeks but here is a look behind the scenes of the beautiful selections of photos that we hope encapsulate the coming warmer months and inspire your spring and summer wardrobes.