Jarrold Stories

Our new short story competition to celebrate our 250th year
in association with Norfolk Magazine

Do you have a story to tell about Jarrold?

This year we have reached the amazing milestone of 250 years in business: quarter of a millennium as a proudly independent, family-run company.
In its early days, the company's roots were in printing, publishing and bookselling and a passion for the written word is still important to us today. Since 1823 we have been booksellers on London Street, Norwich and we are proud that our thriving, independent book department has grown out of this commitment, knowledge and tradition.

We regularly host writers instore from the internationally famous to the local specialist and delight in bringing them together with their readers and fans at book events and signings. Since 2008 we have also been partners of the East Anglian Book Awards.

In this anniversary year, to celebrate our long association with authors and publishing, we are launching our own short story writing competition open to everyone who enjoys Jarrold, creativity and the written word. Not only does the competition offer you an opportunity to share your writing and win Jarrold store vouchers but the winners and runners up will see their work published in a special online anthology this autumn, alongside a group of professional authors who have their own strong connections to Jarrold: Elly Griffiths, Rachel Hore, DJ Taylor, Henry Sutton, Elizabeth Haynes, Cressida McLaughlin and Pete Goodrum.

So get writing: we can’t wait to hear your Jarrold story.

What we are looking for

A creative piece of writing inspired by Jarrold. We welcome entries that are complete fiction, factual, based on memories and/or experiences, poetry and might even be illustrated.


Here’s one I wrote earlier….

To inspire you, seven authors with a personal connection to Jarrold have agreed to write and share their own Jarrold stories, to be published alongside our winners. To give you a flavour of what’s to come and perhaps to inspire your story, Norwich-based DJ Taylor kicks things off for us. He has been shopping at Jarrold for decades and has chosen to write a non-fiction memoir piece, remembering his visits across the years:

We’ll be publishing further pieces over the coming months, make sure you sign up email at Jarrold Privilege and add yourself to our book mailing list or simply check our book department


Cressida McLaughlin



Elizabeth Haynes



Elly Griffiths



Henry Sutton



Rachel Hore




Entry details


This competition is open to unpublished writers and has four categories

  1. Under 12 – with permission from parents/guardians
  2. 13 -17 - with permission from parents/guardians if under 16
  3. 18 and over
  4. Jarrold colleagues past and present

Age needs to be accurate on Saturday 15th August 2020


Word count

  • Over 18 – maximum 1,500
  • Under 18 – maximum 500


Certificate for all three finalists in each category and will be published on our website

  • The category winner will receive a £75 Jarrold gift voucher
  • Second prize: £35 Jarrold gift voucher
  • Third prize: £25 Jarrold gift voucher

The shortlisted stories from each category will be published on our website and we are hoping to hold an award ceremony later in the year.



Online entries only please submitted via this page.
Please include your name and the category you are entering
All entries must be received by 5pm on Saturday 15th August 2020


Entry Guidelines

We welcome entries that are complete fiction, factual, based on memories and/or experiences, poetry and might even be illustrated.  To qualify there needs to be a link to an element of Jarrold in the story. This can be as direct or tenuous as the writer wishes.

To enter please submit your story via email (either in the email content, or attached as a document) to STORIES@JARROLD.CO.UK

Or use the link below


Terms and conditions

1. All work must be original and the sole work of the named entrant.  2. The judge’s decision is final and no correspondence will be entered into regarding their decisions.  3. By entering the competition, entrants agree to their work being reproduced online or in print in the context of the competition. Their copyright will be acknowledged.  4. We can only accept digital submissions via the email address. Any entries sent in any other manner will be disregarded.  5. All prizes will be in the form of a Jarrold gift card and no alternatives will be offered.  6. No payments will be made for reproduction in the context of the competition.  7. All entries must be received by 5pm on Saturday 15th August  8. All stories will be considered before the judges draw up their shortlist.  9. Please note that organisers reserve the right to withdraw or amend any category depending on the number of entries received. Due to the volume of entries we regret that we are not able to give feedback to entrants.  10. Age must be correct on Saturday 15th August 2020. 11. Only writers who have not published or self-published a book-length work of fiction or narrative nonfiction are eligible to enter.

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