Jimmy Choo Rose Passion Eau de Parfum 40ml

Jimmy Choo Rose Passion Eau de Parfum 40ml

Inspired by the eternal allure of the French Riviera – ‘rose’ is in fact a reference to the French translation of ‘pink’ – this glittering coastline also serves as the backdrop to Rose Passion’s debut campaign. The lucidity of the bright blue sky echoes the glittering Mediterranean Sea, both of which are framed magnificently by the view from the iconic La Palais Bulle - a stunning architectural landmark - where Jimmy Choo’s latest modern goddess Malika el Maslouhi luxuriates by the pool. Captured by Carlijn Jacobs, el Maslouhi is free-spirited, magnetic and empowered, the true embodiment of Rose Passion.

The fragrance itself, created by revered perfumier Nathalie Lorson, opens with the freshness of coconut water and the rich exotic bloom of the frangipani flower. The middle notes combine the headiness of orchids with the seductive jasmine flower. The scent builds in intensity thanks to notes of sandalwood that unify Rose Passion’s myriad elements, including exotic vanilla, whose depth and power gives the fragrance a long-lasting trail. Ultimately, Rose Passion is uplifting and exhilarating, which, in the words of Lorson, ‘honours another facet of the Jimmy Choo woman - her optimism’.

• Base notes: Vanilla, Sandalwood
• Middle notes: Orchid, Jasmine
• Top notes: Coconut water, Frangipani