Lottie dolls are based on a vision – to empower children to be themselves.

Be Bold, Be Brave, Be You is their mission statement, and by creating dolls that are positive role models for youngsters they aim to help protect childhood and stop children growing up too soon.

Working with parents, industry experts, child psychologists and children themselves, the company has incorporated their research into the development of their dolls, which are based on the scientific proportions of a nine-year-old to encourage a positive issue with confidence and body image.