Steeped in glamour, famed for fashionable yet timeless products, loved by movie stars and bequeathed to future generations- few fashion houses can boast as much mystique as Gucci. This storied Florentine company, founded in 1921, has long been inspired by distinguished women of beauty – actresses, princesses and socialites. Today, Gucci is guided creatively by Frida Giannini: a Roman whose taste, imagination and panache have driven this storied label to even greater heights. Gucci fragrances are now part of the Gucci story with fragrances such as Gucci by Gucci, Gucci Flora, Gucci Guilty, Gucci Premiere and Gucci Made to Measure and the recently launched Gucci  Premiere Eau de Toilette.