Bullet & Bone

Bullet & Bone is a range of high-quality personal care products that have been specifically developed to help enhance your sporting performance

About Bullet & Bone

Bullet & Bone is a range of creams, lotions and gels that each have a functional impact on skin and muscles to help people train to their peak performance. There are no other products like us on the market, and we have the formal endorsements of Olympians and Sports Scientists.


The products have been getting universally great feedback from consumers, athletes and celebrities including Team GB athletes, professional rugby and football teams and celebrities like rugby legend Gareth Thomas and TV personality Davina McCall.

Ian Murphy CEO & Founder Bullet & Bone - Bio

An Oxford educated Chemist by training, Ian has over 25 years experience in fast moving consumer goods, building brands for multinationals like Mars, GSK and Nestle.
Ian is an experienced SME CEO. As a Business Founder, he has helped build multi-million-pound brands from scratch with a portfolio of customers across the high street and online.
Ian is passionate about sports and is on a mission to help people perform better in sports and physical activity with all the health benefits this brings. In 2019 he founded Bullet & Bone, a uniquely positioned sports performance start-up with a range of products that help people to train harder and longer, and then recover faster.

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