In the Press | The Resident Magazine August 16




Article by Menswear Manager - Tim Benns



To look good is to feel good. Sounds a bit of a cliché but especially many younger guys I know and see around town, clearly follow this advice. Going to the pub has been replaced with going to the gym, a pint of lager is now a protein shake and four wheels have become two.

Any park you visit in the city has either park runs going on or boot camp sessions being led by drill instructors, squeezing out every last drop of blood, sweat and tears in the hope that one feels “good” at the end of it. The Fitness industry is big money these days and doing any form of exercise inside or outside, for pleasure or competitiveness demands the right attire for which the global giants at Adidas, Nike and Puma, to name but a few, have seized upon.

Yes it needs to perform effectively but equally it needs to look good and sell! Sport has influenced fashion as much as fashion has influenced sport, why else would you have Stella McCartney, Raf Simons, Alexander McQueen and Jil Sander designing the collections for them. Team kits look more like they belong on the catwalk as appose to the pitch and clearly should only be worn if you have the physique of Ronaldo. With slimmer fitting clothes and these skinny jeans still abundant on the high street, it’s more important than ever to look after yourself and keep your body in good shape thus ensuring one doesn’t end up in polyester stretch waistband trousers, classic fitting shirts and shapeless knitwear, long before you need too.

Officially, I am now middle aged and according to some sources, further in than I thought. This however does not deter me from keeping myself active and maintaining a fairly healthy lifestyle. I was lucky in my formative years to have participated in many sports competitively and loved every minute of it. I suppose this discipline of training and eating well has helped me to understand the benefits and why it is important to maintain this as I get older.

Don’t get me wrong, I enjoy a good pint of ale as much as the next man or a glass of Argentinean Malbec with a homemade gourmet burger but to quote one Oscar Wilde, “Everything in moderation including moderation”. Well said sir.

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