Behind the magic


Jarrold Christmas Toy Window 


  “Inspired by E.T.A Hoffman’s story of ‘The Nutcracker and The King of Mice’, we wanted to re-ignite the imagination of children and adults by designing an enchanting window, oozing in creativity whilst highlighting the magic of Christmas"


Our busy visual merchandising team (ahem elves) have been hard at work creating a spectacular Christmas Toy window based upon the enchanting story of the Nutcracker.

Along with the beautiful painting by Lucy Loveheart featured on the front of our Christmas Gift guide this year, our window is sure to capture your heart with traditional characters from the Nutcracker story such as the sugar plum fairy and the mouse king.

See the window’s progress from start to finish.

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