TedBaker's Mission Impeccable


Unravel the mystery of Ted’s gripping new Autumn Winter 16 season, an exciting collaboration with esteemed director Guy Ritchie as Executive Producer and Mentor to emerging directors Crowns & Owls. The full three-minute film, released at 2:30pm on 7th September 2016, will be entirely shoppable using Wirewax technology and will be available on Tedbaker.com, exclusive UK partner Selfridges.com and exclusive partner for The Americas, Nordstrom.com.  In addition to this, Mission Impeccable will be available to view on Ted’s You Tube channel.

The cinematic short film sees T.E.D, enigmatic leader of his eponymous agency; deploy his best agents to prevent a spectacular couture catastrophe at the hands of one twisted villain.


In the lead up to the film launch, from 29th August 2016 Ted’s social channels will be breached in an innovative collaboration between Ted Baker and creative agency Poke.

Victor Voile – codename [The Needle] – will be taking over Ted’s Facebook and Instagram channels to leak classified and confidential AW16 information.  Each day new clues will be released, tasking users with completing creative challenges based on the leaked information in order to win prizes.


Craig Smith, Global Brand Communication Director at Ted Baker commented; ““Ted is always pushing the envelope with how it communicates and engages its customers and this season we’ve achieved that on multiple fronts. The Mission Impeccable campaign film is the main event; but more than being just a great-looking brand piece, it’s also available as an interactive and fully ‘shoppable’ look book across multiple platforms and devices. It’s an exciting time for Ted and this Autumn Winter is unlike anything we have executed before.”

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Thank you so much for your continued support of Jarrold during these uncertain times

We have taken the decision with a heavy heart to close all our Jarrold stores until further notice from 4pm on Monday 23 March. This will include our online business.

We’ve been in business for 250 years, in good times and bad. But these aren't normal times and we find ourselves in the unique situation where closing our doors is the right thing to do.

As we are family owned and independent our online business is different to other retailers. Our online team hand pick the items you buy from our flagship store in Norwich, wrap and pack them, ready for them to be delivered to you. This means that our teams work closely together and in the current situation we will continue to take care of our colleagues and their families by adhering to current government guidelines. This is why we have made the decision to temporarily close our online shopping experience.

If you placed an online order before we closed, unless you have been informed otherwise, your order has been dispatched and you should expect it from Friday 27th March onwards.

Our customer services team can be contacted via enquiries@jarrold.co.uk and we will do our best help you.

Warmest wishes,
Minnie and all the Jarrold team