New Fashion Floor


Michelle Jarrold, Development Director, cannot wait to welcome customers to our fabulous new fashion floor.

“This is such an exciting time for Jarrold and there is a real buzz on our fashion floor,” says Michelle. “We started this project back in August 2014. Our aim throughout has been to create a calm and elegant environment which is a wonderful place to shop, and one which spans the generations. We have made a major investment in all aspects of womenswear – from the lighting, décor and spacious new changing rooms to the collections themselves.”

The work has been designed by Simon May, from Furniss and May

and Mark Brown, from Now London who were also the team behind the stunning transformation of Jarrold's ground floor. As well as showcasing existing brands, Michelle and her team have added exciting new labels, a hot new shoe lounge and a beautiful lingerie department. “The shoe lounge will mainly feature the same fabulous line up of brands but in a stunning new setting. It will be very elegant and feminine with a very up market feel but the prices and proposition will be the same – it will be a haven for shoe-a-holics,” she laughs.

“As part of our new fashion floor, we are creating two further departments to showcase the very special collections we have which are not readily available elsewhere in the city. People love shopping with us because as well as offering our great staple brands, we also love to discover smaller labels they won’t see anywhere else,” says Michelle. 

Emporium will specialise in premium brands, including Weekend Max Mara, Oui, Bitte Kai Rand, Adrianna Papell and Polo Ralph Lauren.

Emporium 2 will be for the fashion forward customer who likes quality, enjoys the new fashion trends but wants well fitting silhouettes. It will include Boss Orange by Hugo Boss; Maison Scotch and Michael Kors.

“We always want customers to be surprised, to be inspired and to have fun whatever their age or style. We hope that this new look fashion floor will make fashion shopping at Jarrolds even more enjoyable.” 

Combined with our fantastic free personal stylist service, the delicious food and drink served at Benji’s, nestled in the heart of the fashion floor, a visit to our beauty department, or to our exciting new look Regis hair salon you can spend a whole day with us enjoying a complete shopping and pampering experience.

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