Joseph E14 Main Collection Inspiration
Photographs by Mark Borthwick
This season, Joseph's muse is Stella Tennant, here photographed by the talented Mark Borthwick in the 90s. The photographs portray a strong sense of personality, purity and honesty. The clean proportions and lines in the images create striking, graphic silhouettes.
Joseph's main E14 collection takes inspiration from masculine tailoring combined with the fluidity of feminine fabrics such as silks, chiffons and lace. Joseph also combines transparent layers to create shadows in the fabrics.
Their collection fuses day and evening wear together - this is a dominant feature throughout. The designs combine metallics, sequins and satins with casual day clothing. The design team have also experimented with mixing sportswear with strong tailoring.
The colour palette has been built as an extension of the pre-collection to make the transition into stores effortless. The staple Joseph palette of black and white continues - white being the prominent core colour. A key colour story dominating their collection is white on white. The addition of navy and stone tones are new core neutral colours and these are combined again with white.
Softer highlights of silvers pale golds and rich bottle greens accent the collection in store.
The fabrics have moved away from the technological aspect of Joseph's pre-collection and have moved to natural fabrics such as cottons, linens and heavy silks.
1. Joseph Jools Fluid Crepe Dress
2. Joseph Richard Feather Stripe Dress
Prices and availability correct 13 June 2014