The fashion and beauty event was a collaboration between Jarrold and BA (hons) Fashion Communication and Promotion students Marta Zaremba and Sophie Anderson. Marta and Sophie pitched their ideas to Jarrold along with some of their fellow students, but it was Marta and Sophie who stood out from the rest. Both worked with the Jarrold marketing team to come up with an alternative AW18 fashion and beauty event aimed at young people and students. The result was JarroldxNUA - an event that combined fashion photography and film, with live conversations with Norwich drag artist Sylvia Daze of The House of Daze and Jarrold Beauty Consultant Paris, DJ sets by DJ Sebina and music performance by Emily Frith, stylish cocktails from Lullaby Inc, a pop-up cinema, selfie station and the chance to try and buy some of the amazing fashion and beauty brands we have here at Jarrold.
The campaign for the event included a fashion film which you can watch here plus a photo shoot - see some of the images below:
Photographer: Amy Marsh. Styling and direction: Marta Zaremba and Sophie Anderson. Hair and MUAs: Paris Cressy, Sarah Patterson and Brooke Thompson. Clothes: Jarrold. Location: The Birdcage, Norwich. Models: India Harl, Annabella King, Karina, Dan Franklin and Porter Keelan.