It’s exciting news that Karen Millen is coming here to Jarrold – what were the deciding factors to come to Norwich’s leading independent department store?
When we look at our CRM data we can see that Norwich is a strong and wide catchment area for existing and potential Karen Millen clients. Jarrolds, a beautiful department store, is the perfect location to showcase a new Karen Millen aesthetic. We are really excited about surprising and delighting Jarrold's customers from August 17 onwards
As a British brand, we love your mix of trend-led and timeless style investment pieces – what are the key looks for AW17 that we will see in-store?
There are two key themes: Come Undone - more structured tailoring and soft separates in asymmetric cuts, an 80's feel with the theme of corsetry running through; and Victoriana - more ornate in fabric, detail and fit, a day-to-evening collection, underpinned by rich, textural fabrics and touches of military influences. Military, Victoriana and corsetry details thread through our bags and footwear collection, too. When you are working on forward collections you spend your life wishing the new season was already here!
Norfolk is your second home, as you have a place in North Norfolk – what do you love most about the area?
For me, Norfolk is England's Secret Garden, a combination of lavender fields and miles of stunning sandy beaches and only a few hours from London - this county is truly heaven on earth. My husband's family both live and holiday here - so our time is spent catching up, living an outdoor life and eating delicious local produce. Several other retail colleagues have also chosen to make Norfolk their base; once discovered, it's easy to see, why.