Ask the book buyer: Jarrold and Taschen
Jarrold is embarking on a three month partnership with art publisher Taschen and one of its iconic titles: David Hockney, A Bigger Book (rrp £2,250) will be on display instore. Jarrold book buyer Chris Rushby reveals all…
Publishers like to talk about their brands, hoping readers will recognise and value those brands and imprints. Most of the time, though, from a reader's perspective I think most of us would say it's the author's name that counts, rather than the imprint. There are a handful of exceptions, of course: Faber & Faber is synonymous with poetry, for instance; Mills & Boon is romance; and the Penguin logo represents one of the most recognisable and trusted brands of all. There probably aren't too many more.
Connoisseurs of art publishers and publishing are very likely know the Taschen brand. Taschen was founded in 1980 by Benedikt Taschen in Cologne, Germany and has grown into a worldwide publishing phenomenon, producing books on classic artists, as well as risque modern names and all kinds of popular cultural subjects. To give you an idea of the breadth of Taschen's ambition let me quote The Guardian:
Taschen. It's not just porn, you know. It's not just fantastic women in fetish spikes... It is also dogs and gnomes and Gaudi; it is Swedish interiors; it is car crashes and Tiki and the complete paintings of Van Gogh.
Here at Jarrold we're delighted to be embarking on three months of partnership with Taschen to highlight the breadth and depth of its publishing. We'll be turning over the 'beautiful books' wall in the Jarrold book department entirely to a broad and eclectic selection of Taschen books.
You can buy Taschen books from £10 upwards, but we're particularly excited to have as part of our selection a display copy of one of Taschen's massive 'Sumo' titles: David Hockney, A Bigger Book. This huge and glorious £2,250 behemoth is rarely seen outside a handful of London stores, but from Monday 5 March it will be on display in Jarrold.
Hockney is one of the most important and influential British artists of the twentieth (and now the twenty-first) century, his work instantly recognisable to many. Taschen's book was produced in close collaboration with Hockney and each copy is signed by the artist, as well as coming complete with a striking Marc Newson-designed book stand.
We look forward to showing you the Taschen range in Jarrold - and don't forget that, to reward early viewing and purchasing, we're giving double book loyalty card points on all the Taschen products we sell - whether from stock, or ordered in especially for you, up to and including Sunday 11 March.