The Arrival of Father Christmas

Sunday 24 November
Parade gathers at The Forum at 10.30am and arrives at Jarrold at 11am

Join our parade as it gathers at The Forum for 10.30am and arrives at the store at 11am. 

Since the 1880s Father Christmas has paraded through Norwich city centre on his way to take up residence at Jarrold until he has to leave on Christmas Eve. Join in the fun this year!

Father Christmas will be in store every day from Sunday 24 November until Christmas Eve, and everyone who visits him receives a lovely gift!

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Thank you so much for your continued support of Jarrold during these uncertain times

We have taken the decision with a heavy heart to close all our Jarrold stores until further notice from 4pm on Monday 23 March. This will include our online business.

We’ve been in business for 250 years, in good times and bad. But these aren't normal times and we find ourselves in the unique situation where closing our doors is the right thing to do.

If you have purchased something in the last few days and would like a refund, we're sorry that we can’t process refunds whilst we are closed but we are extending our returns policy to 28 days following our reopening.

If you placed an online order before we closed, unless you have been informed otherwise, your order has been dispatched and you should expect it from Friday 27th March onwards.

Our customer services team can be contacted via and we will do our best help you.

We want to keep in touch with you, so will continue to email and post on our social channels to share some things to lift your spirits. Please do follow us @JarroldNorwich on Twitter, Instagram or Facebook.

Warmest wishes,
Minnie and all the Jarrold team