Join our parade as it gathers at The Forum for 10.30am and arrives at the store at 11am.
Since the 1880s Father Christmas has paraded through Norwich city centre on his way to take up residence at Jarrold until he has to leave on Christmas Eve.
Join in the fun this year!
Father Christmas will be in store every day from Sunday 25 November until Christmas Eve, and everyone who visits him receives a lovely gift!
Grotto tickets are £5 per child, available from Toy Department, floor 3.
Please note at busy times we will be operating a timed ticket system*. We would also encourage you to try and come and see Father Christmas at quieter times in the day. Please ask our staff for advice.
*You will be issued with a ticket with a time that will enable you to see Father Christmas with a much shorter waiting period. This is to ease the queueing time and to ensure everyone gets to see him. When you purchase your ticket you may be asked to return to the grotto at the time appearing on the ticket.