Join our parade as it gathers at The Forum for 10.30am and arrives at the store at 11am. 

Since the 1880s Father Christmas has paraded through Norwich city centre on his way to take up residence at Jarrold until he has to leave on Christmas Eve. Join in the fun this year!

Father Christmas will be in store every day from Sunday 24 November until Christmas Eve, and everyone who visits him receives a lovely gift!