Bullards’ new look encapsulates the ‘The Spirit of Norwich’ 


Award-winning Bullards gin has a new look that draws heavily on its Norwich heritage to communicate the hand-crafted, premium quality of its products. 

Stylish new bottles have been designed by multi-award-winning agency Stranger & Stranger to visually represent ‘The Spirit of Norwich’ and the brand’s strong ties to the city. A unique shape is inspired by the iconic chimney stack that towered over Bullards’ Anchor Brewery in Westwick Street. Three gin flavours are differentiated by a colour palette reflecting tones fashionable at different times in the brand’s 180-year history, with metallic copper accents included in the cap and body to enhance the premium look and feel. The familiar ‘tipsy anchor’ trademark takes centre stage on the bottle front, and tactile embossing within the glass body and stem work together to create a modern classic in spirit bottle design. 

The release of the new bottle design coincides with the launch of Bullards’ latest product, Old Tom Gin. Perfect in a refreshing festive cocktail, Bullards newest expression is a contemporary take on classic of Old Tom. Spicy complexity from pink pepper underpins rich mouthfeel of mango softness sweetened with Norfolk honey and hints of vanilla. Ideal mixed with standard Indian or Elderflower tonic – garnish with grapefruit or lemon peel, honeycomb or vanilla for an added twist.