Character Shop

From Peppa Pig to Fireman Sam, we have a collection of characters from your much-loved shows and films. Battle alongside Ash and Pikachu, and become a Pokémon master with our selection figure packs and Clip ‘N’ Go Poké Balls. Assemble the ultimate puppy rescue team, Paw Patrol, and race to new missions with the help from Ryder’s Pup Pad.

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Shop our wide range of toys, games and activity sets from all your favourite characters at Jarrold online and in store in Norwich. You'll find all your favourites including, Peppa Pig, Pokemon, Fireman Sam, My Little Pony, Octonauts, Paw Patrol, Pj MasksPostman Pat, ShopkinsTeenage Mutant Ninja Turtles, Teletubbies and Zoomer Zupps

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Thank you so much for your continued support of Jarrold during these uncertain times

We have taken the decision with a heavy heart to close all our Jarrold stores until further notice from 4pm on Monday 23 March. This will include our online business.

We’ve been in business for 250 years, in good times and bad. But these aren't normal times and we find ourselves in the unique situation where closing our doors is the right thing to do.

If you have purchased something in the last few days and would like a refund, we're sorry that we can’t process refunds whilst we are closed but we are extending our returns policy to 28 days following our reopening.

If you placed an online order before we closed, unless you have been informed otherwise, your order has been dispatched and you should expect it from Friday 27th March onwards.

Our customer services team can be contacted via and we will do our best help you.

We want to keep in touch with you, so will continue to email and post on our social channels to share some things to lift your spirits. Please do follow us @JarroldNorwich on Twitter, Instagram or Facebook.

Warmest wishes,
Minnie and all the Jarrold team