Character Shop

From Peppa Pig to Fireman Sam, we have a collection of characters from your much-loved shows and films. Battle alongside Ash and Pikachu, and become a Pokémon master with our selection figure packs and Clip ‘N’ Go Poké Balls. Assemble the ultimate puppy rescue team, Paw Patrol, and race to new missions with the help from Ryder’s Pup Pad.

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Shop our wide range of toys, games and activity sets from all your favourite characters at Jarrold online and in store in Norwich. You'll find all your favourites including, Peppa Pig, Pokemon, Fireman Sam, My Little Pony, Octonauts, Paw Patrol, Pj MasksPostman Pat, ShopkinsTeenage Mutant Ninja Turtles, Teletubbies and Zoomer Zupps

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Thank you so much for your continued support of Jarrold during these uncertain times

We have taken the decision with a heavy heart to close all our Jarrold stores until further notice from 4pm on Monday 23 March. This will include our online business.

We’ve been in business for 250 years, in good times and bad. But these aren't normal times and we find ourselves in the unique situation where closing our doors is the right thing to do.

As we are family owned and independent our online business is different to other retailers. Our online team hand pick the items you buy from our flagship store in Norwich, wrap and pack them, ready for them to be delivered to you. This means that our teams work closely together and in the current situation we will continue to take care of our colleagues and their families by adhering to current government guidelines. This is why we have made the decision to temporarily close our online shopping experience.

If you placed an online order before we closed, unless you have been informed otherwise, your order has been dispatched and you should expect it from Friday 27th March onwards.

Our customer services team can be contacted via and we will do our best help you.

Warmest wishes,
Minnie and all the Jarrold team