We’ve changed the game

Norfolk’s favourite independent sports store has changed more than its name as it becomes one of the UK’s first Intersport concept stores – and relaunches as Jarrold Intersport.

Independent sports retailer Pilch has changed the game with a new-look store. In a stunning new shopfit, Jarrold Intersport offers a modern ‘zoned’ shopping experience with areas for running, football and team sports, swimming, men’s fitness and women’s fitness. There is also improved instore services including digital gait analysis to find the correct fitting shoes, a racket restringing service, shirt printing, cricket bat refurbishment and expert advice on everything from training with the weekly Run Club to nutrition. The new store offers an exceptional selection of brands including Adidas, Nike, Under Armour, Asics, On, New Balance, Casall, ProTouch, Energetics and more.

Shop Jarrold Intersport now
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Thank you so much for your continued support of Jarrold during these uncertain times

We have taken the decision with a heavy heart to close all our Jarrold stores until further notice from 4pm on Monday 23 March. This will include our online business.

We’ve been in business for 250 years, in good times and bad. But these aren't normal times and we find ourselves in the unique situation where closing our doors is the right thing to do.

If you have purchased something in the last few days and would like a refund, we're sorry that we can’t process refunds whilst we are closed but we are extending our returns policy to 28 days following our reopening.

If you placed an online order before we closed, unless you have been informed otherwise, your order has been dispatched and you should expect it from Friday 27th March onwards.

Our customer services team can be contacted via and we will do our best help you.

We want to keep in touch with you, so will continue to email and post on our social channels to share some things to lift your spirits. Please do follow us @JarroldNorwich on Twitter, Instagram or Facebook.

Warmest wishes,
Minnie and all the Jarrold team