Rainbow Designs have since 1971 been specialists in the production and distribution of high quality children’s gifts and toys. The gifts and toys that Rainbow Designs supplies are based on classic characters from children’s books, and include the Very Hungry Caterpillar , Paddington Bear and Beatrix Potter . The appeal of characters such as Peter Rabbit and Paddington Bear provides an enduring nostalgic value as well as enhancing traditional play values. Rainbow Designs prides itself on the high quality of design and product that they supply, with a commitment to develop their gifts and toys even further. We stock a wide selection of Rainbow Designs gifts and toys in our Norwich store including Paddington Bear in an assortment of sizes, the Very Hungry Caterpillar development toy and a range of Beatrix Potter themed letters.