Puma have since its creation in 1948, been constantly striving to make products that are lighter with a better fit to ensure you can have the ability to go even faster. Puma regularly collaborates with designers, such as Alexander McQueen, to ensure that their products are stylish while maintaining their ability for speed. For over 65 years Puma has been the choice of elite athletes such as Usain Bolt and Pelé, due to Puma’s proven track record of creating success in the field of athletics and football as well as in other fields. In 2014 Puma adopted the tagline of ‘Forever Faster’ to better reflect their guiding principles of reacting fast to both new trends and innovations. We stock a wide range of Puma products in our Norwich store including cricket equipment, Premiership football shirts as well as Puma football boots.