Not Your Daughters Jeans (NYDJ)

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NYDJ truly lives up to its name of Not Your Daughters Jeans . Since 2003 NYDJ has been producing revolutionary jeans that are figure flattering but still comfortable. The patented lift tuck technology that every pair of Not Your Daughters Jeans contains is designed to flatten your stomach by subtly lifting and reshaping your curves. This technology will make you feel and look a size smaller. So with NYDJ help you can look beautiful, confident and stylish all the time. We stock a range of Not Your Daughters Jeans at our Norwich store in a wide variety of styles and sizes.

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Thank you so much for your continued support of Jarrold during these uncertain times

We have taken the decision with a heavy heart to close all our Jarrold stores until further notice from 4pm on Monday 23 March. This will include our online business.

We’ve been in business for 250 years, in good times and bad. But these aren't normal times and we find ourselves in the unique situation where closing our doors is the right thing to do.

If you have purchased something in the last few days and would like a refund, we're sorry that we can’t process refunds whilst we are closed but we are extending our returns policy to 28 days following our reopening.

If you placed an online order before we closed, unless you have been informed otherwise, your order has been dispatched and you should expect it from Friday 27th March onwards.

Our customer services team can be contacted via and we will do our best help you.

We want to keep in touch with you, so will continue to email and post on our social channels to share some things to lift your spirits. Please do follow us @JarroldNorwich on Twitter, Instagram or Facebook.

Warmest wishes,
Minnie and all the Jarrold team