NYDJ truly lives up to its name of Not Your Daughters Jeans . Since 2003 NYDJ has been producing revolutionary jeans that are figure flattering but still comfortable. The patented lift tuck technology that every pair of Not Your Daughters Jeans contains is designed to flatten your stomach by subtly lifting and reshaping your curves. This technology will make you feel and look a size smaller. So with NYDJ help you can look beautiful, confident and stylish all the time. We stock a range of Not Your Daughters Jeans at our Norwich store in a wide variety of styles and sizes.