Inov-8 has a simple goal, which is to celebrate the grit and glory of the committed runner. At Inov-8, they believe that the foot controls the shoe and not the other way around. This is why Inov-8 makes running shoes that keep your feet close to the ground so you can feel and adapt to the terrain below while you run. Inov-8 running shoes have been specially designed to be lightweight, minimal and functional, so that your run can be as natural as possible. We stock a range of Inov-8 shoes and clothing at our Norwich store including socks as well as both men and women’s running shoes.