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Wearing Diesel makes for successful living in a positive, jubilant community that plays by its own rules. More than a brand, a modern lifestyle, a mix of refinement, provocation and humor.

Diesel is first and foremost the story of a man: Renzo Rosso was born in the Padua, in the North of Italy in 1955. He began to design his own clothes, and founded Diesel in 1978, which has flourished with originality, creativity and innovation ever since. Fragrances were followed in 2007: Diesel reuses classic perfume codes with a modern twist to create unique, multifaceted fragrances, that are colorful, often unconventional, and with a real personality.

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