Bjorn Borg underwear and swimwear is designed to make you look and feel attractive. Bjorn Borg is a Swedish fashion brand that takes its inspiration from the same named tennis champion, whose rock star qualities and style provide the inspiration. Bjorn Borg underwear and swimwear provides comfort and a great fit for those who believe in being active and making a difference rather than those who wish to play it safe. Bjorn Borg belongs to a tradition of liberated Swedish underwear. We stock a selection of Bjorn Borg underwear and swimwear at our Norwich store including swimming trunks and boxers.