Adidas has a simple sporting mission and that is to help you perform and play better at sport. To earn the distinctive three stripes each Adidas product must go through a rigorous process that involves; firstly listening to athletes’ needs and incorporating their feedback into product development, and then secondly testing that product extensively before finally modifying if necessary. Adidas is continuously seeking ways to push the boundaries of what is possible to achieve in sport and has one of the biggest research labs in the sporting industry to fulfil this task. Such dedication has seen Adidas win the trust of many athletes and sporting organisations. This trust has seen Adidas make the shirts of Chelsea, Real Madrid as well as the England Cricket Team, all of which we also sell in our Norwich store, among others. Adidas has also supplied the match ball to every FIFA World Cup since 1970.

Throughout its history, Adidas has had a presence during the most iconic moments in modern sports history. From Jesse Owens in 1936 to Muhammad Ali in 1970 to being the official sportswear partner of London 2012, Adidas has always met the expectations placed upon it. We stock a wide range of Adidas products at our Norwich store including hockey equipment, Adidas football boots, cricket equipment as well as the Adidas Brazuca Mini football.