Jarrolds was twice awarded the Independent Department Store of the Year by trade magazine Drapers.
David Hill, son-in-law of Peter Jarrold and husband of Susie Jarrold, who is managing director of Jarrold Training, was appointed chairman in 2002.
The company made the decision to concentrate on retail and property in 2005, which was followed by the sale of both the printing and publishing arms.
In 2005 the company acquired the Pilch sports store in Norwich and, by relocating it to London Street in 2006, was able to treble the size of the store, add many new sports lines and develop the specialist advice offered. Pilch changed to Jarrold Intersport in July 2018 as part of a game-changing move to bring the sports store more inline with Jarrold department store.
The retail division of Jarrold has continued to develop and thrive through changing market conditions and is one of the few remaining independently owned department stores in the UK. In developing the business the management has a keen eye on continuing to enhance the ranges offered and an ongoing programme of investment in its buildings and business activities.
Jarrold remains privately owned and family members continue to be closely involved in the management of the business. Today Michelle Jarrold (left), daughter of Richard Jarrold, is development director of Jarrold retail. Over most of the company's history senior members of management from outside the family have been important to its success. Richard Jarrold was succeeded by Richard Smith, he in turn was succeeded by Peter Mitchell and today Minnie Moll has taken over the reins as CEO.
The property and business services divisions are also growing as the St James Place - the New Business Quarter for Norwich around St James Mill - continues to develop.