The Second World War wreaked havoc on the business when the Yarmouth branch was bombed in 1941, destroying the print works, although the retail shop could be repaired. When its premises suffered extensive bomb damage, Curls department store (later Debenhams) was housed on a floor of Jarrolds.
This fire watch log book shows entries dated December 1940. "Will the powers that be please have the chimney swept as it smokes like a curry house," one Norwich store employee urges.
Jarrold published Norwich Under Fire by George Swain. The booklet contains fascinating photographs of the Second World War blitz on Norwich.
John Jarrold bought a Harris four-colour offset machine from America, the largest fourcolour machine in Europe.