By the time of his early death "of a raging fever" at the age of 30 in 1775 (below) he had built a prosperous business,which was continued by a friend of the family until his 21-year-old son John Jarrold II took up the reins in 1794. John Jarrold II assures his honourable intentions as a shopkeeper
It is believed that his widow took her family to Norwich, her native city. John Jarrold II advertised his honourable intentions as a shopkeeper (below), assuring customers that he would "sell every Article on the LOWEST TERMS, and of his utmost assiduity to merit their Encouragement."