Wow toys are renowned for creating cute but durable toys that do not need batteries. Designed to work either alone or combined with other Wow toys, Wow seeks to inspire your child’s imagination by create worlds for them to discover. Each Wow toy is the product of paying attention to the little things, with no compromise on ensuring excellent design, safety and durability. In fact, Wow takes this so seriously it spends 12 months developing each toy, incorporating feedback from parents and children to make sure Wow toys are fun and durable. Wow toys are regular winners at the Top Toy Awards, often winning either gold or silver in their nominated categories. We stock a selection of Wow toys at our Norwich store including a variety of vehicles.