Piccalilly has 2006 been creating baby clothing that is produced to the highest ethical standards. While Piccalilly baby clothing is eco-friendly, it does not compromise on style with designs that are modern yet timeless. Piccalilly makes its baby clothes from premium fair-trade certified organic cotton that gives the clothes a longer shelf life, but still remains comfortable and soft to touch. Piccalilly’s commitment to its ethical standards has seen it been awarded Best buy for Organic Baby Clothes by the Ethical Consumers organisation. We stock a range of Piccalilly organic baby clothes at our Norwich store including bibs, hats and Piccalilly playsuits