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Nike aims to bring inspiration and innovation to every athlete with their sporting products. This is not just for elite athletes only, since Nike thoroughly believes that if you have a body then you are an athlete as well. This commitment to fitness and innovation has been present ever since the early days of the Nike brand in the early 1970s, where its’ shoes were praised for being lighter and having better traction than their competitors.

Since those early days Nike has become a world innovator in sporting products, so it is no wonder then that Nike has been the choice of many elite sportspeople, including Tiger Woods and Serena Williams. The Nike commitment to sport has seen it sponsor many football teams including England, whose shirts you can also buy at our Norwich store, as well as many other sporting activities. We stock a wide selection of Nike products in our Norwich store including Nike football kits , training tops and shorts as well as the famed Nike Air range of trainers.