MAC VIVA Lipstick
In 1994, MAC introduced VIVA GLAM, an outspoken deep red.
In 1997, VIVA GLAM II was created – a pinked mauve.
VIVA GLAM III, a foxy brown plum, launched in 2000, and VIVA GLAM IV, a heartful rose charged with gold, was introduced in 2002.
In 2004, VIVA GLAM V made its debut – a pure neutral pink with a lustre finish.
Every penny of the selling price is donated to the MAC AIDS Fund.